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#RefreshFriday Energy is high for FUEL (Platform) | Chris Marshall and AJ Weir

Jeff Kershner

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Fresh off the back of the Napa Valley DMSC conference, energy is high for FUEL. Don’t know what FUEL is?

Over The Top (OTT) advertising for streaming devices offered through CARS (Cars.com). We had Dean Evans on RefreshFriday when FUEL was originally launching and now there is a whole lot more to discuss!
Data, how to get around the loss of cookie tracking, and what was engaging in Napa… aside from the wine
:wine_glass:


Chris Marshall and AJ Weir join us on RefreshFriday, this week, to talk about the latest trends in advertising.

Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM - https://www.facebook.com/dealerrefresh or https://www.linkedin.com/company/dealerrefresh or https://www.youtube.com/dealerrefresh
 

✨ AI Highlights

FUEL, an over-the-top (OTT) advertising platform for streaming devices offered through Cars.com, is generating significant industry momentum following the Napa Valley DMSC conference. Chris Marshall and AJ Weir discuss the platform's latest developments, including data strategies and solutions for navigating the loss of third-party cookie tracking in digital advertising. The webcast explores emerging trends in automotive advertising and was broadcast live across Facebook, LinkedIn, and YouTube.

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