refreshfriday

  1. Jeff Kershner

    #RefreshFriday 15% > 10% > 5% National Closing Averages are DROPPING! Let's find out why.

    RefreshFriday - 15% > 10% > 5% National Closing Averages are DROPPING! Let's find out why. Do you get the feeling your closing ratio is dipping on Internet leads? If not, have you been tracking it for the last 20 years? We have! In the early 2000s national closing averages were above 15%...
  2. Jeff Kershner

    #RefreshFriday Simmons Nissan and a Digital Retailing Success Story

    Tomorrow on RefreshFriday we have Carson Dorsett and Darren Haygood Carson is the Sales Manager at Simmons Nissan in Mount Airy, NC and is knocking “Digital Retailing” OUT OF THE PARK with Online Shopper. Selling on average 1 vehicle a way and absolutely adding to their volume of sales and...
  3. Jeff Kershner

    #RefreshFriday Ep. 39 - Classified Listings and Cost Per VDP – is this STILL a Relevant KPI?

    On tomorrow’s #RefreshFriday – @Dan Sayer and @jon.berna Jon Berna (Mr. Truth) join us to discuss the VALUE of 3rd Party Classified Websites. Of course Dans post here in the forums was the driver for this week's RefreshFriday. Thanks Dan! Which KPI’s should you be tracking? Is the cost per VDP...
  4. Alex Snyder

    #RefreshFriday RefreshFriday is on Youtube

    Missed past episodes? Want to listen again? Trying to pull out that nugget of wisdom one more time? Find it here: DealerRefresh's YouTube channel.
  5. Jeff Kershner

    #RefreshFriday RefreshFriday - Ep. 2 - Joe Chura Dealer CEO & Founder of Inspire Inspire

    RefreshFriday 2/16/18 - An Interview with Joe Chura of Dealer Inspire In this episode - just days after the announcement of Cars.com acquiring Dealer Inspire, we sit down for an exclusive interview with CEO and co-founder of Dealer Inspire, @joechura. We get to know a bit more Joe... how and...
  6. Jeff Kershner

    #RefreshFriday RefreshFriday - Ep. 1 - Mike Phillips of McCloskey Motors and Bob George of DDC

    #RefreshFriday - 2/9/18 - Jeff and Alex with guests Mike Phillips of McCloskey Motors and Bob George of Dealer.com In this episode Alex Snyder and Jeff Kershner welcome Mike Phillips of McCloskey Motors and Bob George of Dealer.com to discuss the latest topics in the DealerRefresh Dealer...