refreshfriday

  1. Jeff Kershner

    #RefreshFriday Used Cars and Hyper-Inflation w/ Jasen Rice

    The fashionable thing to do is cover tight inventory supply because that's what every podcast and stream is about right now. BUT Jasen Rice is here to talk about tomorrow. Not like Saturday tomorrow - like the future tomorrow. Where does all this chip shortage go? What about the transitory...
  2. Jeff Kershner

    #RefreshFriday Managing through this TEMPORARY Inventory Crises w/ Steve Stauning

    Steve the Sh*t Sandwich Stauning joins is this week for RefreshFriday. We’re talking about what you SHOULD and SHOULD NOT cut to get through this temporary inventory crisis. @Steve Stauning also wants to discuss Carvana and Vroom at the auto auctions, along with a few other newsworthy items...
  3. Jeff Kershner

    #RefreshFriday BDC Anger Management w/ Chris Vitale

    Have you seen @Chris Vitale lately? He looks a lot like an anger management therapist. It truly is impressive what he’s done with his hair.Aside from the Jack Nicholson look-a-like gig, he sometimes moonlights as the Vice President of Phone Ninjas. We’ll concentrate on that job. The topic...
  4. Jeff Kershner

    #RefreshFriday What does the Future Franchise Dealership Look Like? |

    The impact of the pandemic continues to shift car buying and selling. The expectation for a more digital-first, come-to-me car buying experience has grown from consumers. And as local dealers across the country are innovating operations to meet changing demands, we are also seeing automakers...
  5. Jeff Kershner

    #RefreshFriday Connecting Facebook & Google to the Showroom | Justin Rindos of Papas Dodge

    How do you connect your digital marketing on Facebook and Google to the showroom? Papa's Dodge has discovered full transparency and what it means for profit. Yesterday, Justin told us the sales department is out-grossing all other departments combined this quarter. Is there something to what...
  6. Jeff Kershner

    #RefreshFriday Mobile. Digital. Payments. | Isaac Hernandez of Podium

    Podium launched the ability to accept digital payments after COVID hit and we were curious how that has been adopted. Podium expert, Isaac Hernandez, joins us on RefreshFriday at 1:00 PM eastern to run us through all the changes they’ve seen in the last year. Spoiler: messaging is on fire! If...
  7. Jeff Kershner

    #RefreshFriday Text Automation, Workflow Management and the Flywheel

    Todd Smith joins us this Friday to discuss his latest article “Moving Your Automotive Dealership to the FLYWHEEL” and how your dealership can use the “flywheel model” will help drive growth momentum that is self-sustaining while reducing operating costs. In this RefreshFriday show, we dive...
  8. Jeff Kershner

    #RefreshFriday F Vroom for Dealer-Trashing Garbage w/ Jessica, Darren & Stum

    Vroom! We saw your Superbowl ad and all your other dealer-trashing garbage, Vroom. The DealerRefresh community was ticked at you before the football advertising show <—enjoy that thread The truth is any dealer can beat you. And we have some friends at Cars.com and DealerInspire who are ready...
  9. Jeff Kershner

    #RefreshFriday Website Audit of Joe Machens Ford with Anthony Giorgione & Joe Pistell

    This Friday we are continuing our RefreshFriday Technology Audit series. Uncle Joe Pistell will be joining us to review another dealership website. This week we have Anthony Giorgione, the Internet Sales Manager for Joe Machens Ford. Anthony threw his dealers’s website into the bucket for us to...
  10. Jeff Kershner

    #RefreshFriday Switching Website Providers - What it Takes! w/ Jessica and Erika of Dealer Authority

    Dealer Authority touches all website providers and has helped many dealers move from one website provider to another. @JessicaRobertson and Erika Kay Simms are providing their expertise on what it takes to switch as some of you may contemplate a move with NADA around the corner. Tune in...
  11. Jeff Kershner

    #RefreshFriday Steve Stauning - Annoying Business Phrases.. and other grumbles

    Awwww… look at that innocent @Steve Stauning - Not sure we can use that “i” word anymore If you don’t know who Steve Stauning is, you can check out his author page on Amazon. That’s where his photo came from. When Steve is on we always have a fun time punching holes in the unspoken truths...
  12. Jeff Kershner

    #RefreshFriday Brian Finkelmeyer on Managing Your New Car Inventory into 2021

    Hello, first show of 2021! New cars are the theme. New cars for a new year. Brian Finkelmeyer oversees New Car Solutions at vAuto and Cox Automotive. He intrigued us with his last DealerRefresh article about Managing Your New Car Inventory through a Pandemic. We are going to dive into exactly...
  13. Jeff Kershner

    #RefreshFriday Cliff Banks and 2020 | 2021

    2020 is over... for RefreshFriday after this show at 1:00 PM EST on December 18th. We will be closing down the year with our favorite soothsayer: Cliff Banks. Can we put an end-cap on 2020's meaning to the car business? Who might the winners of 2021 be? Should we look forward to 2021...
  14. Jeff Kershner

    #RefreshFriday Technology | Website Audit - East Coast Honda & John Vincent

    New Series: RefreshFriday Technology Audit and Advice We are kicking off a new RefreshFriday series where we bring a guest expert on to assist a dealer with one of their technologies. And we are kicking it off with Websites. John Vincent of East Coast Auto has offered up his Dealer.com...
  15. Jeff Kershner

    Volunteer your Dealership Website!!

    We have been discussing a new Series for RefreshFriday where myself, Alex and another industry professional will go live and audit a community members dealership website. We will look at several elements of your website such has Navigation, Content, SRP and VDP with call to actions and...
  16. Jeff Kershner

    #RefreshFriday Jon Berna (the D.R. Truth) - Google and Facebook Ad Targeting

    Oh man. Google. Facebook. You guys keep moving my cheese! Let’s talk about all the changes for our most popular digital marketing spots and how those changes impact car dealers. Jon Berna (the D.R. Truth) is all up on these changes and will help us navigate to the cheese . Friday at 1:00 PM...
  17. Jeff Kershner

    #RefreshFriday Damon Lester and his Perspective on the Industry.

    We want to thank Cars.com for connecting us with Damon Lester. Meeting him has been a pleasure for Jeff and Alex. Damon Lester is the President of NAMAD (National Association of Minority Automotive Dealers) and a wealth of industry knowledge! Join us LIVE on Facebook today at 1pm -...
  18. Jeff Kershner

    #RefreshFriday Going Virtual - Automotive Conferences in 2020 and Beyond w/ Brian Pasch

    Virtual conferences are the future of 2020 and maybe 2021 too. @brianpasch was the first to run one, for automotive tech, with his DMSC event earlier this month. We want to know how it went and what was learned. Virtual conferences could be a time-effective way for dealerships to get more...
  19. Jeff Kershner

    #RefreshFriday Starting a Business in Automotive - with Dealer Policy & Driven Data

    This is Episode #2 in "starting a automotive vendor business" with Travis with Dealer Policy & Jon with Driven Data To kick this series off we focused on Dealer.com’s beginnings and some of the lessons learned by two of the founders over nearly 2 decades. Now we are focusing on two newer...
  20. Jeff Kershner

    #RefreshFriday ALL-NEW Digital Selling Guides w/ Ron Andrews & Darren Haygood

    DealerRefresh is getting EARLY access to the ALL-NEW Digital Selling Guides from Cars.com Cars.com has some INSIGHTS to share since COVID quarantines began and unique approaches the Dealer Inspire team has seen that enable contactless selling. They will be released during the show, so be...