refreshfriday

  1. Jeff Kershner

    #RefreshFriday One of the Godfathers of the car Biz | Rusty West of Market Scan

    We are kicking off 2022 with one of the Godfathers of the car biz: Rusty West. Rusty has been leading our industry so long there are hieroglyphics about him. And he’s going he’s going to outlast all of us!Market Scan is responsible for producing over 200 MILLION payments every FRIGGIN day for...
  2. Jeff Kershner

    #RefreshFriday Pandemic of Positivity into 2022 | David Long

    The best way to end 2021 is on a positive note, and who better to do that than the founder of “Pandemic of Positivity.” David Long isn’t just the Executive GM of Hansel Auto Group, he’s a man with a fantastic story we plan to dive into. Alex and I are excited to host David along with the help...
  3. Jeff Kershner

    #RefreshFriday Customer Perspectives & Expectations in 2022 | Carol Marshall & Ted Rubin

    As the year winds down we wanted to talk to ActivEngage about their thoughts on who dealers want to be in 2022. They speak to, and on behalf of, a lot of dealers! Customer perspective has shifted and we’d like to know how AE has helped dealers pivot to meet their expectations. Carol is the...
  4. Jeff Kershner

    #RefreshFriday Real Payments in Your Ads, What Happens? | Jon Berna

    What happens when you put real payments in your ads? Driven Data has been comparing consumer engagement differences when ads have real payments instead of pricing. Yes, you can assume real payments do better, but do you know how much better? Join us LIVE on Facebook, LinkedIn, or YouTube...
  5. Jeff Kershner

    #RefreshFriday The October 2021 Auto Biz News | DealerRefresh

    It is a new month and time to catch-up on the news again! Yup, you can bet this will be some good old-fashioned biassed, hand-selected, and opinionated stuff. That’s what the news is right! EVs have been a big topic in Automotive News and we are going to heavily focus on the problems with...
  6. Jeff Kershner

    #RefreshFriday Lead & Metrics & Selling Used Cars | Jasen Rice

    Jasen says he’s been doing Internet Sales for over 20 years and it never occurred to him to tie all the performance metrics back to inventory levels. As soon as he said that, we thought…Duuuuuuh …. and then gave ourselves the facepalms because we didn’t think of it either. So that’s what...
  7. Jeff Kershner

    #RefreshFriday Digital Dealer 2021 Rundown | Kevin Frye

    Digital Dealer 2021 Vegas just wrapped, and Kevin has dropped his bi-annual review on DealerRefresh.com of the event. If you were there with Kevin, you should check that out to make sure the incriminating photo of you isn’t up. As an added bonus, Kevin is going to give a rundown on Digital...
  8. Jeff Kershner

    #RefreshFriday The October 2021 Auto Biz News | DealerRefresh

    DON'T MISS IT! Catch up on the latest automotive industry news and hear our opinions. Just a few of the topics we plan to hit: Chip suppliers have their own issues Imports stuck at port EV production and trying to sell them The first feedback on Tekion has come in Texting as a first response...
  9. Jeff Kershner

    #RefreshFriday No Longer Loyalty in Automotive? | Jason Stum & Brian Miller of Dealer Inspire

    There is no Loyalty in Automotive… But there could be!It is not about CSI Scores. It is about the actions the customer takes. We’re going to learn about how to market for this. @Jason Stum returns to RefreshFriday from the Dealer Inspire world with newcomer, There is no Loyalty in Automotive...
  10. Jeff Kershner

    #RefreshFriday Facebook In The House! | Bob Lanham

    Facebook is in the house! We noticed Bob Lanham commenting on some RefreshFriday episodes and thought it would be a good idea to learn a bit more about Facebook Ads. Alex and I use them at our businesses and for DealerRefresh, but we are not sure if we’re using them as well as we could. I...
  11. Jeff Kershner

    #RefreshFriday The September 2021 Auto Biz News | DealerRefresh

    September 2021 Auto Biz News from DealerRefresh Our first ever news Vidcast on RefreshFriday! Bring your comments to this one folks as @Jeff Kershner and @Alex Snyder get interactive with every topic discussed. Fair ends subscription Rumors of layoffs JM&A + DealerPolicy + Darwin and what...
  12. Jeff Kershner

    #RefreshFriday Is SEM Still Worth It? | Brian Pasch - BPE Research

    Despite the wide adoption of Google Ads, dealers are still unclear on how to measure its effectiveness. :banghead: What is SEM worth these days? @brianpasch, founder of PCG Companies, shares the findings from his latest research on Google Ads | Paid Search. He promises some shocking outcomes...
  13. Jeff Kershner

    #RefreshFriday Dealer DATA on FULL DISPLAY - A call for SECURITY!! | Jon Berna & Ryan Moore

    Dealer Data on full display - A call for SECURITY!! @jon.berna and Ryan Moore have been collecting dealer data and some cool insights for years. We call Berna the “D.R. Truth” because of it, and we’re stoked he is going to let his Chief Technology Officer out of the development cave to show...
  14. Jeff Kershner

    #RefreshFriday Outbound Calls and SPAM | Teresa Bordenet of CallBox - CarWars

    How do you get your outbound calls to not show as spam on a customer’s cell phone? Teresa Bordenet and CallBox have been fighting the new updates for Apple iOS and Android systems to make sure dealers can talk to their customers. Nothing is worse than a salesperson actually completing their...
  15. Jeff Kershner

    #RefreshFriday Why dealer websites & lead forms BLOW | Kevin Frye

    I thought it was all about the LEADS. Hmmmm @kevinfrye of Wyler Automotive started removing traditional lead forms from his dealer website, and conversion went UP ~ ! No lead forms and yet they’re still in business? And while we are at it, let’s talk about why websites blow. Join us LIVE...
  16. Jeff Kershner

    #RefreshFriday Energy is high for FUEL (Platform) | Chris Marshall and AJ Weir

    Fresh off the back of the Napa Valley DMSC conference, energy is high for FUEL. Don’t know what FUEL is? Over The Top (OTT) advertising for streaming devices offered through CARS (Cars.com). We had Dean Evans on RefreshFriday when FUEL was originally launching and now there is a whole lot...
  17. Jeff Kershner

    #RefreshFriday Paid Search DOES NOT Work. Prove Me Wrong! | Ron Morrison

    For the next RefreshFriday Paid search doesn’t work. Ron Morrison of PureInfluencer has a strong case for why dealers should cut their budgets. Join us LIVE at 1:00 PM Eastern on Facebook, YouTube, and maaaaybe LinkedIn… we might have our first livestream there! Today. ENJOY THE SHOW!
  18. Jeff Kershner

    #RefreshFriday A PureCars Journey | Jeremy Anspach

    Who remembers PureCar Value Reports? Jeremy Anspach joins us this week on RefreshFriday. As founder of PureCars 15 years ago, Jeremy is BACK in the CEO seat. We’ll be discussing his journey along with his latest goals for innovative technology and data-driven services. Jeremy is also set to...
  19. Jeff Kershner

    #RefreshFriday EXPLODING Keywords and Inventory Shortages | Erika Simms

    As you’ve been watching your inventory dwindle @Erika simms has been watching your keywords explode! There is absolutely a trend in consumer search happening with much to learn from. If you do any SEO or SEM you’ll want to hear what Erika is seeing. Catch us live on Facebook or YouTube at...
  20. Jeff Kershner

    #RefreshFriday One-Day Digital Sales & Marketing Event | Cory Mosley

    The ONE and ONLY Cory Mosley joins us this Friday for RefreshFriday! We’re going to catch up with @Cory Mosley to discuss the latest Digital Sales and Marketing strategies that are going to be covered at his next In-Person Online Sales and Success Workshop hosted at TopGolf Richmond, VA on June...