refreshfriday

  1. Jeff Kershner

    #RefreshFriday Using AI to Reveal Fascinating Trends in your Dealer Reviews | Matt & Jake of WideWail

    View: https://www.youtube.com/watch?v=Lc4o-0qGZjU Using AI to reveal fascinating trends in your reviews Widewail returns. So soon, you ask? @Matt Murray and @jakehughes are back to follow up on that promise and to share some more industry-level insights. In their last appearance, they...
  2. Jeff Kershner

    #RefreshFriday Headless Dealer Websites are SOOOO Yesterday | Ben Hadley of Auto Genius

    View: https://www.youtube.com/watch?v=JO9SsH_MW8o The last time we hosted Auto Genius, they dropped headless websites on us. You probably saw the lightning-fast website they built for Koons. They're back with something new... and also blazing fast! Ben says this is one of the few times the...
  3. Jeff Kershner

    #RefreshFriday Learn Something New: How OEMs are Moving Cars this Year | Bart Schuster w/ AutoSled.

    View: https://www.youtube.com/watch?v=JLD-afPl-Wo OEM logistics and how those affect... well... everything. We don't spend a ton of time thinking through the shipping of cars from the factory to our dealerships but Bart does! Bart Schuster has an extensive OEM background and overseas...
  4. Jeff Kershner

    #RefreshFriday FTC Rules - More Ammo To Get Ready | Tom Kline of Better Vantage Point

    View: https://www.youtube.com/watch?v=waPxDRk4kFc Scary but necessary. That's how we always feel hosting @tomkline / Tom Kline of Better Vantage Point. Of course, we are going to be focusing on July's FTC rules. We had some reprieve, but these rules are coming down the pipe again.There are...
  5. Jeff Kershner

    #RefreshFriday Preventing Dealer Ad Fraud | Gary May

    View: https://www.youtube.com/watch?v=f8o9zX-Pfuw Gary @imacsweb always brings the fire and the fraud. No, he's not fraudulent. He exposes fraud. Gary is incredible at sniffing out the vendors who frivolously spend their dealers' money. If you are concerned about your own wallet or seeing...
  6. Jeff Kershner

    #RefreshFriday Build-your-own ~ Dealer Websites, Services and Tech | Todd Thompson w/ Steele Automotive

    View: https://www.youtube.com/watch?v=x59Hbpd0NQo If you don't know @Todd Thompson , you haven't been on the DealerRefresh forums in a while. Todd brings major insights on a regular basis! He is a build-your-own guy and has been leading many technology projects within the Steele Automotive...
  7. Jeff Kershner

    #RefreshFriday QR Codes for Car Dealers - Everything on the table! | David Troup aka "The QR Code Guy"

    View: https://www.youtube.com/watch?v=bbrzCnA7peo QR Codes. About time! How long has DealerRefresh been talking about how to use them in dealerships? Oh right - since April 4th, 2011 - almost 13 years! We invited David Troup, better known as " @The QR Code Guy ," to help us honor this...
  8. Jeff Kershner

    #RefreshFriday What Car Buyers CARE About?! | Matt Murray & Jakes Hughes

    View: https://www.youtube.com/watch?v=iaUDr7dA6F8 How important is a good price, how your staff communicates, the weather that day, and having the exact car somebody wants in stock? Widewail has analyzed over 800,000 reviews to tell us what are the most important factors for dealership...
  9. Jeff Kershner

    #RefreshFriday End of 2023 Cliff Banks send off! What is coming in 2024?

    View: https://www.youtube.com/watch?v=FmzYo-ArnBs We close the year with Cliff Banks’ recap of 2023 and foresight on 2024. What were the big acquisitions and who might be buying/selling next year? What makes this marketplace unique for dealers, OEMs, buyers, sellers, investors, etc? Are...
  10. Jeff Kershner

    #RefreshFriday Getting Spicy in the Industry | Matthew Haiken

    View: https://www.youtube.com/watch?v=fhi8Zne8efg When Matthew Haiken is on RefreshFriday things get spicy! Matthew's opinions on the industry are rational and hard-hitting. That's why we like hosting him - he is all about exposing the unsaid truths of the car business. And man-o-man, are...
  11. Jeff Kershner

    #RefreshFriday The Artist Formerly Known as Cars.com | CARS COMMERCE

    View: https://www.youtube.com/watch?v=8MrGaAuSlL8 Cars Commerce takes the stage! We have the VP of Sales, Matt Bute, on RefreshFriday to better understand what it means for the industry, customers, and dealers. Matt also promises to reveal some reporting based on Jeff Kershner’s store to...
  12. Jeff Kershner

    #RefreshFriday DealerTalk is on DealerRefresh | Herb Anderson is in the house!

    View: https://www.youtube.com/watch?v=rf1WlIwDdPM Podcasting, stuff in the car biz, and what's working for dealers. That's what you can expect from a conversation with Herb and DealerRefresh. Herb Anderson is the CEO of Dealer Talk with an amazing dashboard to help his clients watch what...
  13. Jeff Kershner

    #RefreshFriday A Look Behind the SMS Curtain | J.D. Higginbotham of Vonage

    View: https://www.youtube.com/watch?v=JgKqo-AWNCY We are going to a look behind the SMS curtain with J.D. Higginbotham. It all started when eLead dealers began receiving 10DLC issues regarding texting. J.D. chimed in to help those dealers understand what was going on. And then we realized...
  14. Jeff Kershner

    #RefreshFriday TradePending Acquisitions and How they all make Sense | Brice Englert

    View: https://www.youtube.com/watch?v=QBx_j-uKs4s Daddy Warbucks over here! Buying companies and giving away chainsaws. What's going on with @Brice Englert these days? TradePending acquired AutoAPR, Snapcell, and Fixed Ops Digital most recently. Then he went on to hire an old-timer...
  15. Jeff Kershner

    #RefreshFriday Autosled Noticed a Misallocation of Previous Inventory | Sam Goldenberg & Dave Sperau w/ Autosled

    View: https://www.youtube.com/watch?v=oqWm3fnoUI8 What's shippin'? It sounds like a lot of dealer trades! Is there some misallocation of inventory out there? And what's happening at the auctions? Autosled has a few stories to share on how dealers are saving money on shipping... especially at...
  16. Jeff Kershner

    #RefreshFriday GA4 Google Analytics Glitches Unleashed! | George Nenni w/ Generations Digital

    View: https://www.youtube.com/watch?v=yIw39OUbnNA @George Nenni is bringing the GA4 thunder! With GA4 (Google Analytics) fully out, we want to dive into best practices and issues Generations Digital is seeing. First, it seems Google is wrecking dealerships' accounts by adding outdated...
  17. Jeff Kershner

    #RefreshFriday EV uh-oh! Dealers beware EVs - new data | Brian Kramer

    View: https://www.youtube.com/watch?v=CelIPVlHnXI Brian Kramer and the team at Accu-Trade are seeing some interesting data trends in EV valuations. Some MAJOR risks are surfacing that dealers need to be aware of. Don't miss this show on EV valuations, service drive acquisition updates, and...
  18. Jeff Kershner

    #RefreshFriday New Inventory Rising - what's Digital Marketing like now? | Jessica Robertson and Tyson Madliger

    View: https://www.youtube.com/watch?v=CBeYj8-427M Google has been the reigning paid search champion, but is Bing growing? Did you know Bing Paid Search ads are found on several non-Google search channels? Jeff and Alex only use Google if they have to. Alex hasn't seen a Google Paid Search...
  19. Jeff Kershner

    #RefreshFriday Blueprint for Used Car Kings | Todd Caputo & Paul Daly

    View: https://www.youtube.com/watch?v=62Q82VMjFl4 Did you know @Todd Caputo and Paul Daly have teamed up to deliver a Dealership Growth Blueprint for you? We want to dive into their success path for dealers because it sounds super valuable! Todd was (we still think he is) the Used Car King...
  20. Jeff Kershner

    #RefreshFriday Ridiculously Simple Customer Experience | Steve Stauning

    View: https://www.youtube.com/watch?v=PZwkSOn_1Hc @Steve Stauning is back! And he isn't just back on RefreshFriday, he's back with a new book... "Ridiculously Simple Customer Experience" ...written by Steve and his son, Conner Stauning. We will focus on what the book calls "CX...