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#RefreshFriday Lead & Metrics & Selling Used Cars | Jasen Rice

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Jeff Kershner

Jeff Kershner

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Jasen says he’s been doing Internet Sales for over 20 years and it never occurred to him to tie all the performance metrics back to inventory levels. As soon as he said that, we thought…Duuuuuuh
:man-facepalming:


…. and then gave ourselves the facepalms because we didn’t think of it either.

So that’s what we’re going to be doing on RefreshFriday with Jasen. Slapping our faces.

Errrr…. Talking about how to better measure Internet departments.

Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM
Facebook - https://www.facebook.com/dealerrefresh
LinkedIn - https://www.linkedin.com/company/dealerrefresh
YouTube - https://www.youtube.com/dealerrefresh
 
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✨ AI Highlights

Jeff Kershner hosted a RefreshFriday webcast with Jasen Rice, an internet sales veteran with 20+ years of experience, to discuss how to better measure internet department performance by tying metrics back to inventory levels. The key insight is that dealership professionals hadn't previously connected the relationship between their performance metrics and actual inventory levels, representing an overlooked but crucial factor in evaluating internet sales department effectiveness. The webcast was broadcast live on Facebook, LinkedIn, and YouTube.

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