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PR & News Can you guess the value of a trade-in?

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Matthew Davis

Matthew Davis

Over the Curb
Mar 24, 2020
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Easily one of the most fun videos we (TradePending) have put out this year.



We sat down with four of our favorite customers at NADA 2022. They’re all experts and professionals in the automotive industry, but not experts at valuing vehicles. We decided to make them squirm a bit by guessing the value of a trade-in. The squirm factor was amplified by all of the market volatility on used vehicle prices happening at the time.

Kudos to these gentlemen for being good sports about the whole thing.

  • Shaun “Niff” Kniffin, Germain Automotive
  • Scott Skougard, Lithia Motors, Inc
  • Peter Deiser, Ed Morse Automotive
  • Paul Schnell, Alpha Auto Group
 
  • Hilarious
  • Like
Reactions: Alex Snyder and Jeff Kershner

✨ AI Highlights

TradePending created a humorous video at NADA 2022 featuring four automotive industry executives attempting to guess trade-in values despite their professional expertise, with the challenge amplified by volatile used vehicle market conditions at the time. The video highlights the difficulty of accurately valuing vehicles even for seasoned professionals in the industry. The takeaway is a lighthearted demonstration that trade-in valuation is more complex than it initially appears, even to experienced dealership leaders.

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