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#RefreshFriday Two Years of Order Taking is Over | Derrick Woolfson of Phone Ninjas

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Jeff Kershner

Jeff Kershner

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View: https://youtu.be/Hh1wKqwhOOU


The last two years have not brought our car salespeople's skills forward. They've gone the other way. As we are now seeing the market soften, it is time to revisit ways to bring your sales team back from simply taking orders.

Derrick Woolfson has a unique perspective, at Phone Ninjas, on what has changed and what can improve.

Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM
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✨ AI Highlights

Jeff Kershner announces a RefreshFriday webcast featuring Derrick Woolfson of Phone Ninjas discussing how the automotive industry's two-year seller's market has atrophied sales skills, with salespeople becoming order-takers rather than skilled negotiators. The session aims to address how dealers can retrain their teams now that the market is softening and active selling skills are once again critical. The key insight is that the tight inventory period created a temporary bypass of traditional sales techniques, but dealers must now reinvest in developing their teams' core competencies to compete in a normalized market.

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