- Dec 27, 2010
- 24
- 2
- First Name
- Christopher
Gregg wrote:
"C'mon, 3 clicks before you get to see a car for sale? Huh?"
As Alex put it, you are entitled to your opinion. Many of us were taught that each click through results in a higher potential click off probability. I have preached that many times myself and had documented proof to back it up.
That said, in my opinion, Alex's site is innovative. Our goal should be to make sure that unique and repeat visitors spend some time on our sites. In fact, I would venture a guess that his site has one of the higher time spent per session than most of us.
By using blogs and customer profiles he is not only making for good reading, but also creating a relationship with buyers and non-buyers a like. It is personal, refreshing and doesn't scream I WANT TO SELL YOU A VEHICLE!
Instead, it caters to what most Internet shoppers want; information. Instead of going to 4-5 different sources, they can get it all from one.
Screw the click through theory. Nice work and a well deserved award!
"C'mon, 3 clicks before you get to see a car for sale? Huh?"
As Alex put it, you are entitled to your opinion. Many of us were taught that each click through results in a higher potential click off probability. I have preached that many times myself and had documented proof to back it up.
That said, in my opinion, Alex's site is innovative. Our goal should be to make sure that unique and repeat visitors spend some time on our sites. In fact, I would venture a guess that his site has one of the higher time spent per session than most of us.
By using blogs and customer profiles he is not only making for good reading, but also creating a relationship with buyers and non-buyers a like. It is personal, refreshing and doesn't scream I WANT TO SELL YOU A VEHICLE!
Instead, it caters to what most Internet shoppers want; information. Instead of going to 4-5 different sources, they can get it all from one.
Screw the click through theory. Nice work and a well deserved award!
