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More Example's of Google "leveraging it's power" !Google is now offering Hotel Reservations from it's Google Places Pages:Atlanta Marriott MarquisWhat does that mean to us?It's common knowledge that our industry is several years behind very progressive industries like ecommerce, travel, health, etc... Google is pouring time and money into taking a cut of the traffic inside these progressive industries. It only makes business sense that the lessons learned will trickle down into our arena. Dealers alone are spending roughly $300-$500 in ad costs PVR and we're selling 15million units annually... and thats just for NEW sales. Used is a whole 'nother opportunity.VENDOR EXEC's: Read this thread.Chip Perry and Mitch Golub, get your best minds on the shifting sands ahead!WebVendors like Dealer.com, eCarList, TK, DealerFire, ADP, Cobalt, et al, the shifting power PLAYS RIGHT INTO YOUR LAP.3rd party lead sources... your pie is not done shrinking.
More Example's of Google "leveraging it's power" !
Google is now offering Hotel Reservations from it's Google Places Pages:
Atlanta Marriott Marquis
What does that mean to us?
It's common knowledge that our industry is several years behind very progressive industries like ecommerce, travel, health, etc... Google is pouring time and money into taking a cut of the traffic inside these progressive industries. It only makes business sense that the lessons learned will trickle down into our arena.
Dealers alone are spending roughly $300-$500 in ad costs PVR and we're selling 15million units annually... and thats just for NEW sales. Used is a whole 'nother opportunity.
VENDOR EXEC's: Read this thread.
