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Fact.

 Google builds this model, then optimizes it, creates a formal business plan to rubber stamp it in other verticals that "fit" this model (you can't sell cars from this model, but, you could sell auto insurance or auto financing).  Google collects a list of verticals that will fit this model, add in the adword rates for the sector, sort it high to low, starts at the top and goes to work (at least that's how i'd do it).

Google will deeply plant MANY different tools to OWN a market. Try for yourself: refinance rate - Google Search See the "Compare rates" ad.  Notice how it's ABOVE the Google ads.  Pick a price and click it.

It sends you to Google Advisor... In the case of a Refi request (above), you get a full blown "AUTOTRADER like" presentation to shop from

Be scarred Mr Perry... be very scared!