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Look @ the airlines, the smart ones only publish fares on sites they control. The idea of Google forcing dealers in a race to the bottom will put everyone out of business! If I was a dealer, I'd invest a hell of a lot of money into getting people to my site and controlling the experience from there. I don't doubt that Google will experiment with this just as they have with other markets, but I think dealerships really need to have a firm grip on where and how their data is displayed. My opinions of course!