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Chip Perry was obviously advised to diversify. Everycarlisted and carsforsale created some fear but Craigslist made them wonder; how can I compete with FREE and the public likes it better!?


At Driving Sales Chip talked about his dream of taking over the car biz with asuite of products so the dealers pay one company that offers all. it was amonotone speech with very little encouragement.


John Holt surprised me with a calm and eloquent rebuff when he said to Chipthat ADP already offers a full suite, but that no company can the best at everything. At enjoyed listening to Holt the most of all the pannel and I will follow him more than I had from now on.


Whats most interesting about the Autotrader-VIN Solutions marriage and the way they are storming the dealers with promises is how quick everyone has forgotten the way Autotrader rolls. Remember when they upped your package every other month? They changed the contract with the dealers because they knew how many leads you got so they wanted money based on that. Is that the company corporate culture that you want to invest all your Digital marketing needs?