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[USER=10922]@BillKVMotorCo[/USER]

I am with you. Here's my pilot dealers CTA layout.

[ATTACH=full]8408[/ATTACH]

CTA logic:

1) If they land on a car (great pics & price),

2) they want to explore payments.

    If they like pics, price and payments, 

3)they want a tradein value.

    If they like pics, price and payments and tradein range,

4) they want to schedule a test drive*


*CTA call us is great too.