ACTUAL new inventory vs stock showroooms

[Ryan Thompson]

This is my pet peeve of the week. I often hear dealers say they do not want to have their new inventory on the site in case they do not have the desired model in stock.

As the consumer, if I was looking for a 2011 Ford Fiesta and 1 of 3 dealers had inventory to scan through....they win at getting the lead.

Am I plain crazy or does it make complete sense to show off all of your new inventory? I usually respond with, "what if you have the vehicle they want in stock, and ABC motors just has a crappy stock showroom?".

Anybody see any value in NOT listing new inventory if there web provider (everyone does) has this function??

 

[Bruce Novicky]

I put a cruze up on our website well before they were hitting lots and I am sure it got me more leads than if I had not done that.

You should always put up as much inventory as possible.

 

[danoneil]

We show all vehicles available by the manufacturer. Our website says in stock or available for order.

Since we are a authorized Honda dealer, we are able to get any new Honda vehicle.

 

[Ryan Thompson]

We show all vehicles available by the manufacturer. Our website says in stock or available for order.

Since we are a authorized Honda dealer, we are able to get any new Honda vehicle.

Dan that is a great way to do it. Give them what they want!

 

[Matt DoCampo]

I list our new car inventory on the ground. If I have a speciality car or if something is in short supply I will manually load inbound cars.