Advertising ideas and best practice for 2026

[dfitz21]

We have been doing the same thing for 20 years. There is so much new technology out there and I think we are behind the curve. I would love to suggestions from the group. Here is what we are doing currently.

Dealercenter DMS
Dealercenter website - which I really don't like and would like suggestions
autotrader.com - not sure how effective they have become
cars.com - same
cargurus - largest lead source right now
google adwords - current provider hasn't made any changes in 4 years - not sure how to gauge its effectiveness
facebook - we currently don't post, need to figure out how. Was looking at shiftly but I am open to any suggestions
autosweet - facebook retargetting - not sure of their effectiveness.
Photobooth - we have one but the pictures still suck. Should we be using software?

If you were to start over what would your strategy look like? I don't think we want to switch from dealercenter as a DMS. I just want to streamline and measure our online adverting. Open to all suggestions. Really appreciate it

Dan @ Geneva Foreign - www.gfs1.com

 

[Jeff Kershner]

That's a LOADED question Daniel. I'd recommend sticking around and participating in the conversations. Over some time, you'll have some answers to your question. There's 20 years of conversations on here so feel free to utilize our Search.

Photobooth - we have one but the pictures still suck. Should we be using software?

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