Advertising Methods

[AutoBMWMINI]

Where do you place your money for advertisement? What works or doesn't work, and why?


Television (Is this even worth doing any more?)

Radio

Internet (We have a good internet presence)

Newspaper

Magazines?

Direct mail?

 

[Sachin Raja]

Where do you place your money for advertisement? What works or doesn't work, and why?


Television (Is this even worth doing any more?)

Radio

Internet (We have a good internet presence)

Newspaper

Magazines?

Direct mail?

Internet 100% for us. We stopped all print a few years ago and haven't looked back!

 

[Eley Duke]

Recently Jeff and I were at an "event" on the east coast and this was shared with us from Google on dealer marketing spend vs consumer behavior. This might help you.



As for Duke, the only traditional marketing we do is TV in our PMA. Heavy on digital, then we do a lot of grassroots - support many charitable events.