Jeremy: Unfortunately, the average is RO is between 1200-1400. Every internal shop bill is looked over by the GM who approves them. Our pack is 2800. Between the 2 of them, we are at 4k additional (I know how high that is) In order to make any money we have to price way high.
Right now, I am working on getting a photobooth together so that I can take better pictures that what our dealerspecs rep takes on the lot.
Ed: Videos sounds like a great idea! Do you recommend piecing a slidehow of pictures together, or a bit more in depth like a quick walkaround on the car?
Thanks again!
On the subject of VIDEO. It's not often I go out of my way to recommend a particular service(s) but you're gonna need all the help you can get to move this overpriced haunted inventory.
I've always been a fan of UnityWorks Media. They do use stitched images of the vehicle to build out each video. However, they offer a lot of other flexible features within their videos. I believe they were the first
and still one of the very few that use a real human voice over in each video. They also offer a New and Used Car Specials videos, employee video intros, service videos - , basically anything you want as long as you can provide imagery or even raw video clips that can leverage to mash-up in the videos. The better content, data and images you can provide, the better your videos will turn out.
The specials videos are great to re-purpose in your email marketing campaigns too.
Speaking of email, UWM also provides a UI that allows you to copy and paste the basic vehicle specifics along with an image of the video for each vehicle you have photos for. Quite handy.
As easy and as somewhat
sufficient stitched videos are
, lets agree it would be more beneficial to offer the potential customer something a bit more personal. The ability to possibly dive deeper into that specific vehicle the customer is interested in. The opportunity to also brand yourself while "WOWing" the customer enough that you greatly increase your lead to response rate (as in the customer actually calls YOU back).
I work very closely (they happen to be in my back yard) with a service called
Authntk WalkAround Video. They provide a simple phone app for dealers / sales and service representatives to quickly shoot, upload and send a personalized walkaround video to the customer. It's cheap too. You just need to be sure you're staff gets comfortable with being in front of the camera. There's many features and ideas you can use video to engage with clients and prospects. Check'm out when you get the chance or think you're ready for in-house video.
I hope this doesn't come across sounds like a pitch. I have no affiliation with UMA. I'm merely speaking from several years of using their services.
