- Apr 18, 2017
- 9
- 2
- First Name
- Minh
As you might already know, we now can see historical Quality Score data to as far back as January 22, 2016, with breakdowns for Ad relevance, Expected CTR and Landing page experience.
That should be sufficient enough, yet I prefer to look at Quality Score together with other metrics since at the end of the day, QS is only a diagnostic tool. Thus, I and some colleagues have developed a reporting template to monitor each keyword’s’ quality score along with other metrics (CPC, Conversion Rate, Cost, etc).
In short, it allows you to:
The report can be found at: https://supermetrics.com/blog/adwords-quality-score-analysis-reporting/
Hope to hear your opinions as well as suggestions for the report
Thanks!
That should be sufficient enough, yet I prefer to look at Quality Score together with other metrics since at the end of the day, QS is only a diagnostic tool. Thus, I and some colleagues have developed a reporting template to monitor each keyword’s’ quality score along with other metrics (CPC, Conversion Rate, Cost, etc).
In short, it allows you to:
- Track how your QS has changed over time for each particular campaign and immediately see campaigns that have low QS and require attention
- See Quality Score, weighted by Clicks, Impressions and Cost metrics
- See the scores of Expected CTR, Ad Relevance and Landing Page Experience, each weighted by Impressions
- Compare QS with metrics, such as CTR, CPC, Average Position, and others
- Set up automatic refresh and alerts for monitoring your QS
The report can be found at: https://supermetrics.com/blog/adwords-quality-score-analysis-reporting/
Hope to hear your opinions as well as suggestions for the report
Thanks!
