Alex - Thanks for the info, it makes tons of sense and I agree it doesn't make much sense to compare traffic in a highly populated area like yours with the ad budget and focus you guys put on checkered flag to our dealership. We live in Saskatchewan, not only is it the easiest of the Canadian provinces to draw but it only has 1,000,000 in total... and its an area very comparable to Texas. We use our CRM very actively, utilize email marketing and a few blasts and we try to be pro-active with every thing we do.
What I was looking for was a footnote to include in some presentations I do within our dealerships, allowing a conversation to go - "With an organized presence and a good market these guys drive X # of eyes to their site!" Given the managers I work with these types of examples always get them fired up and allow me to hook them for whatever I need.
While I'm asking I should try and drum up some ideas on what a smaller city of 200,000 folks, one of the better looking and functioning sites in the area, a relatively "OK" presence within our advertising, PPC campaign, dealer.com SEO could expect to see for #'s as far as visits and unique visitors. Currently we only run between 6500 and 8000 visits a mo, consistently w/ a little under half as unique eyeballs.
What I was looking for was a footnote to include in some presentations I do within our dealerships, allowing a conversation to go - "With an organized presence and a good market these guys drive X # of eyes to their site!" Given the managers I work with these types of examples always get them fired up and allow me to hook them for whatever I need.
While I'm asking I should try and drum up some ideas on what a smaller city of 200,000 folks, one of the better looking and functioning sites in the area, a relatively "OK" presence within our advertising, PPC campaign, dealer.com SEO could expect to see for #'s as far as visits and unique visitors. Currently we only run between 6500 and 8000 visits a mo, consistently w/ a little under half as unique eyeballs.
