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All Digital vs. All Traditional

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Kevin McKillop

Kevin McKillop

Rust & Dust
Jul 25, 2012
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#1
I'm hoping someone here would recall an article that covered the results of a dealership within a large AG where they did a test between going all digital, vs. all traditional (then a mix). I can't for the life of me find it (no clue what site it was on, Wards Auto came to my mind but Google nor their search help me locate anything like it).

Anyone have any idea or links to similar articles that have been published on the topic?

Thank you.
 

✨ AI Highlights

Kevin McKillop seeks help locating a published article comparing a dealership's performance across all-digital, all-traditional, and mixed marketing approaches, believing it may have appeared on a site like Wards Auto. The thread explores whether such comparative case study research exists within automotive industry publications. No clear resolution or conclusion is evident from the original post alone, as it's primarily a request for source material rather than a discussion of findings.

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