An Open Letter to Mark O'Neil - Chairman and CEO of DealerTrack

[Joe Pistell]

Ed, I've seen them too.  They're where ever the search Paid Dollars are "off the charts" Google is "breakin the law, breakin the law..."

Examples popup and disappear as Google tweaks their models.  I've seen it in:

life insurance quotes
Hotel Bookings
Air

If you re-visit that Pool table SERP, the "Brands" breakout is all over too.

 

[Joe Pistell]

Ed, I saved this eye popper for last, visit:

Google search: boutique

Google

Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.

www.google.com

Click on TOP position: boutiques.com

Scroll to bottom, see fine print:
Boutiques.com charges merchants to include products on this website in most cases. More information for merchants is available here. <--follow that link

G-A-S-P!!

HOLY SH*T!!

Google Merchant Center Help

Official Google Merchant Center Help Center where you can find tips and tutorials on using Google Merchant Center and other answers to frequently asked questions.

www.google.com

"Google's Breaking It's Laws, Breaking it's laws..."

 

[Alex Snyder (blog)]

I get the option to "Block all www.boutiques.com results" if I'm signed into my Google account.

 

[Alex Snyder (blog)]

"SEO" best practices might have to turn attention more toward site architecture than the link-building focus it currently has.

 

[Joe Pistell]

Ed, the writing is all over the walls, it's everywhere I turn.

Our industry spends 300-400$ PVR in advertisments.  We sell 11-17 million new units each year and another 20million low mile used units.

$350 x 35 million = $12.25 BILLION per year for DEALERS ONLY.

Google Search

 

CHANGE IS HAPPENING ALREADY, MUCH MORE IS COMING

 

[Joe Pistell]

Lastly, This is why I wrote "A New Spin on the AutoTrader Buy-a-Thon" 6 months ago.   It connects right to this post. http://forum.dealerrefresh.com/f21/new-spin-autotrader-buy-thon-1394.html#post11556