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We just took on a few clients who had been using some companies blogging system that did a lot of that type of content, Craig. I showed them that the content had 6 total page views in the last 6 months, and not a single organic visit. Blogging isn't like the Field of Dreams. Just because you write it doesn't mean anyone will actually come.I have a presentation next week focusing on that fact. Content without prior research often rots in silence.
We just took on a few clients who had been using some companies blogging system that did a lot of that type of content, Craig. I showed them that the content had 6 total page views in the last 6 months, and not a single organic visit. Blogging isn't like the Field of Dreams. Just because you write it doesn't mean anyone will actually come.
I have a presentation next week focusing on that fact. Content without prior research often rots in silence.
