Yago,
Thankfully, I've only seen improvements on sites that I'm still optimizing, and stable rankings with sites that have been optimized. That isn't to say that there wasn't changes. I saw a couple of competitors get slid down the SERPs who weren't doing great on page SEO. Mostly stuffing and fluff.
The Panda update targets slim and poor content. This describes pretty much every car dealer website out there. There's thousands of pages about things like "2014 Honda Civic" with almost identical content, including a dozen or so on each Honda Dealer's website. Ironically, I think this is what saves our industry. Whereas tons of small businesses just went out of business, as well as major ones like Metafilter laying off staff, the auto industry is consistently poor, duplicate content and duplicate vdps, leaving no exceptions to punish.
For a scary thought, though, if the major website companies made a concise effort to improve things as a whole we could see a sizable problem in the future. meaning, if 3000 dealers all of a sudden had completely unique websites Google might be able to find a way to put an algorithm on us. Probably will never happen that way, but you can bet that the sites that invest in content will ultimately do better.
Which would lead us to the next thought, why isn't there programs out there teaching dealers how to write content? Or is there, and I'm just out of the loop?
