This is a new Google ad format called Vehicle Listing Ads that is currently in beta with Google. No guarantee when or if it will become available to the masses, but your Google Merchant Center account has to be whitelisted to be able to import VIN's and vehicle info.
A dealer is frustrated about being rejected from Google's Vehicle Listing Ads program despite competitors like CarMax already using them. A respondent clarifies that this is a beta feature requiring Google Merchant Center whitelisting to import VINs and vehicle data, with no guaranteed timeline for broader availability. The key insight is that access is currently restricted and not yet widely available to dealers trying to adopt this advertising format.
