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Yes we are wrapping up the creation of our internal reports now!Since most of our dealerships have an OEM mandated website and then a second primary website we use SuperMetrics to combine our two website analytics into one Google Sheet and then have Data Studio pull the data from Google Sheets.In addition to our website data, we're pulling in Adwords metrics, Google My Business, Google Search Console, Facebook Ads, Reputation data, and Moz metrics. We're also exporting our 3rd party listing site data (Autotrader, Cars.com, etc) into Google Sheets and pulling that into a Google Data Studio report so our management team has all of the data they could ever need within a single report. There are about 15 different pages to the report but there's a simple summary page with our most important KPI's for the less tech savvy managers.It's been a big undertaking to setup initially but it will allow each store to view real live time stats and easily visualize trends. Also frees my time up substantially to actually do the work that will generate results instead of the time consuming task each month of putting together reports that take me away from generating results.
Yes we are wrapping up the creation of our internal reports now!
Since most of our dealerships have an OEM mandated website and then a second primary website we use SuperMetrics to combine our two website analytics into one Google Sheet and then have Data Studio pull the data from Google Sheets.
In addition to our website data, we're pulling in Adwords metrics, Google My Business, Google Search Console, Facebook Ads, Reputation data, and Moz metrics. We're also exporting our 3rd party listing site data (Autotrader, Cars.com, etc) into Google Sheets and pulling that into a Google Data Studio report so our management team has all of the data they could ever need within a single report. There are about 15 different pages to the report but there's a simple summary page with our most important KPI's for the less tech savvy managers.
It's been a big undertaking to setup initially but it will allow each store to view real live time stats and easily visualize trends. Also frees my time up substantially to actually do the work that will generate results instead of the time consuming task each month of putting together reports that take me away from generating results.