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There is an older article over on the blog that might provide some information and opinions as well.I have no experience with getautoappraise but I do like the photo upload feature.From my experience BlackBook produces more leads if you are strictly looking for lead count. The closing ration is typically in the 15% ratio from my years of tracking but it really depends on your process for these leads.With that being said - I often wonder how many customers you piss off and loose the opportunity to do business with because the range in the price value given is sometimes a joke. Who considers a 10g spread an actual trade-value?I find the transition into gathering the customers information to not be as smooth as BlackBook.KBB is great for brand recognition but since a majority of consumers at some point have already been on KBB.com to get the KBB value - why do it again on your website.I would also check what online trade-in tools your competition is using as well.
There is an older article over on the blog that might provide some information and opinions as well.
I have no experience with getautoappraise but I do like the photo upload feature.
From my experience BlackBook produces more leads if you are strictly looking for lead count. The closing ration is typically in the 15% ratio from my years of tracking but it really depends on your process for these leads.
With that being said - I often wonder how many customers you piss off and loose the opportunity to do business with because the range in the price value given is sometimes a joke. Who considers a 10g spread an actual trade-value?
I find the transition into gathering the customers information to not be as smooth as BlackBook.
KBB is great for brand recognition but since a majority of consumers at some point have already been on KBB.com to get the KBB value - why do it again on your website.
I would also check what online trade-in tools your competition is using as well.