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Anyone using or used Dealer Activator, and if so what are your thoughts on it?

Discussion in 'CRM, ILM, and Desking Support & Best Practices' started by Koton, Sep 13, 2017.

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  1. Koton

    Koton
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    Jake
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    My dealership is considering using Dealer Activator, and I can't seem to find a recent topic concerning the program. Does anyone have any experience and if so what are your thoughts on it?

    Thanks in advance!
     
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  3. Jeff Kershner

    Jeff Kershner
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    @Koton@Koton are you referring to Dominion's equity mining service Deal Activator?
     
  4. Koton

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    That would be correct @Jeff Kershner@Jeff Kershner The I work out dealership doesn't seem to utilize Target Pro through our CRM Vin which we already subscribe for. I just don't know if it is a waste of money to have this added on or if the Dominion equity mining service over Target Pro.
     
  5. Marissa

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    I love using DealActivator as my equity mining tool, it allows me to look up my customers that have leases coming due or financed vehicles that are ending their terms. The best part is it pulls vehicles that are in my inventory and gives me payments based on the month's incentives. I use Dealactivator everyday for my leased clients. It gives me all their information on their current vehicle(s) down to how many payments they have left and allows me to get them out early and into something new. I would highly recommend Dealactivator as it makes getting your current clientele into new vehicles without having to bother sales managers for numbers constantly.
    I also use it heavily in our service department, as 70% of our service customers have purchased elsewhere but service with us, as we are a destination town. It helps me get an extra 6-8 deals per month in conquest alone. This tool will defintely increase your monthly sales, in my store alone they have increased to at least 12 cars a month which helps tremendously,The best part is it super easy to use!
     
  6. Mitchell Brenner

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    We started using DealActivator about two months ago and it's, so far, my favorite equity mining tool. After using Xtream, AutoAlert, and Target Pro I find it to be the easiest to use, gives the best info, and just gives me everything I would want. However, if you're not using TargetPro, which could be handled all by Vin without much interaction except picking the "Targets" each month, what makes you think your dealership would use a more sophisticated tool which needs to be worked? TargetPro is a great tool for the less involved.
     
  7. Koton

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    @Mitchell Brenner@Mitchell Brenner I looked into it closer and it appears we have the basic free Target not Target Pro. Apparently Target is no longer offered but if you have it they don't take it away. I know management is just looking at equity tools in general so trying to see what best works for us.

    You mentioned the ease of use. We have some sale staff who aren't very tech savy and fully admit it. Did you find it easy for those users to adapt to the change with the additional training?
     

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