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Great question & continued discussion.I'd prefer to have the VDP views on my website.My quick answer as it relates to content: While VDP views are the most important activity within your site, the visits themselves are not always the same. EX: "I'm ready to buy today" vs. "I'm looking to compare 2 models - to buy in a couple of months." vs. "I'm curious about a sedan, I need to do some research"I'd be careful paying more the VDP view on my website if it lacked the secondary content to help guide customers further.So, dealers have the opportunity to provide these added layers of content to their website to help their visitors, regardless of their buying intent.
Great question & continued discussion.
I'd prefer to have the VDP views on my website.
My quick answer as it relates to content: While VDP views are the most important activity within your site, the visits themselves are not always the same. EX: "I'm ready to buy today" vs. "I'm looking to compare 2 models - to buy in a couple of months." vs. "I'm curious about a sedan, I need to do some research"
I'd be careful paying more the VDP view on my website if it lacked the secondary content to help guide customers further.
So, dealers have the opportunity to provide these added layers of content to their website to help their visitors, regardless of their buying intent.
