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I could be alone in feeling this way but, I look at it like this.


The VDP is argument for me kind of falls in the realm of the Post Hoc Fallacy or the Correlation Vs Causation argument.

So are VDP views equal in my opinion? Yes, they are equally worthless until an action has been taken.


Here is why,


The belief is that the more VDP's the higher actions are to be taken. However, VDP does not cause the action. It's in fact The "Call to Action" of any particular page that drives the action. So if you were to remove the Call to action from a page the argument that a VDP is going to drive Action becomes false. Its because VDPs are not the Causation of the action. We can't assume that after viewing VDP's the customer is going to take action.


Post hoc ergo propter hoc (Latin: "after this, therefore because of this") is a logical fallacy  that states "Since event Y followed event X, event Y must have been caused by event X." It is often shortened to simply post hoc fallacy. Post hoc is a particularly tempting error because temporal sequence appears to be integral to causality. The fallacy lies in coming to a conclusion based solely on the order of events, rather than taking into account other factors that might rule out the connection.


The following is a simple example:


The rooster crows immediately before sunrise, therefore the rooster causes the sun to rise.