- Sep 19, 2025
- 1
- 0
- First Name
- Conner
I’ve been in the auto industry for a while now, and I’ve worked with dealerships both big and small. One thing that has always stood out to me is how often the smaller independent dealers get the short end of the stick when it comes to payment processing.
Large franchise groups usually have leverage. They negotiate with processors, they have teams watching every expense, and they make sure their rates are sharp. But the small to mid-sized dealer? More often than not, they’re paying inflated fees, getting locked into tiered pricing structures, or quietly having their rates bumped up over time.
That’s exactly why I recently made the move over to the payment side of the business. I’ve seen firsthand how many dealers are getting overcharged for no real reason, and I wanted to do something about it.
Here’s the truth:
At Valmar Merchant Services, we don’t buy into that. High risk doesn’t scare us. We’ve built direct relationships with banks, which allows us to price aggressively without hiding behind that “auto is risky” excuse. On top of that, our support is second to none—you won’t be stuck waiting on hold for someone overseas. You’ll have someone who understands dealerships, who picks up the phone, and who actually solves problems.
If you’ve ever wondered, “Am I paying too much for processing?”—you probably are. Worst case, you send me a statement and I confirm you’re already in a good spot. Best case, I cut down your costs and you get better service on top of it.
Independent dealers work hard to compete with the big guys. You deserve the same break on your processing, and that’s exactly what I set out to fix when I joined Valmar.
Lets connect!
Large franchise groups usually have leverage. They negotiate with processors, they have teams watching every expense, and they make sure their rates are sharp. But the small to mid-sized dealer? More often than not, they’re paying inflated fees, getting locked into tiered pricing structures, or quietly having their rates bumped up over time.
That’s exactly why I recently made the move over to the payment side of the business. I’ve seen firsthand how many dealers are getting overcharged for no real reason, and I wanted to do something about it.
Here’s the truth:
- A lot of processors automatically label auto as “high risk” and use that excuse to justify higher rates.
- Statements are made confusing on purpose so most dealers can’t tell what they’re actually paying.
- Unless you challenge your provider, they’ll keep padding margins at your expense.
At Valmar Merchant Services, we don’t buy into that. High risk doesn’t scare us. We’ve built direct relationships with banks, which allows us to price aggressively without hiding behind that “auto is risky” excuse. On top of that, our support is second to none—you won’t be stuck waiting on hold for someone overseas. You’ll have someone who understands dealerships, who picks up the phone, and who actually solves problems.
If you’ve ever wondered, “Am I paying too much for processing?”—you probably are. Worst case, you send me a statement and I confirm you’re already in a good spot. Best case, I cut down your costs and you get better service on top of it.
Independent dealers work hard to compete with the big guys. You deserve the same break on your processing, and that’s exactly what I set out to fix when I joined Valmar.
Lets connect!
