Are my emails being read?

[Ryan Gerardi]

True, as Laura points out, "email authentication" has become a necessary step for more successful email campaigns these days. There are two main authentication standards to support called Sender ID and DomainKeys. Problem is, not all email servers support this so depending on how your CRM spools email this may or may not be possible for you.

 

[Lao Shi]

I agree with what Jeff states. Also you must follow up on a regular basis with a mystery shop, use 3 of the majors, a hotmail, Google and yahoo email address and include these in the mail out. This way you know what is going on. You need to have email addresses anyway to Mystery Shop your competitors...Don’t you?? I also always place the name and phone number in the subject line. The majors like this as most spammers do not know the correct name and number combination of the client. Plus as Jeff points out use the CRM tool for communicating important client/ store information, product updates, newsletters, soft sell news releases, community projects etc. There is an old, wise Chinese saying "don’t cook your food in the bathroom" Use an email campaign program for your hard sell if you need to hard sell.

I do not know many consumers swayed by the $500.00 coupon these days, you may find a few. Most Internet shoppers avoid this "gimmick" and are more intelligent. I know BZ Results thinks the sun rises and sets on the program which is an indication of where their thoughts are.

Umer, these are great sources.

 

[Jeff Kershner]

Laura, great additional information. Thanks so much for sharing!!

Jeff Kershner

 

[dwhitemd]

I am new to Dealer Refresh and found the responses to this question to be very useful and well-written. Alex Snyder told me about this site and I'm pretty impressed.

Thanks,
Dave White
DARCARS Automotive Group

 

[Alex Snyder (blog)]

Glad to see you made it over here Dave - I think you'll find Dealer Refresh to be an invaluable source!

 

[Joe Pistell]

Welcome aboard Dave,
I am sure you'll enjoy the talent, experience and ideas roaming in these halls. But, I do have a reccomendation.

If ever you see a thread that proposes that "Jeff Kershner is a Booth hottie", consider it SPAM, as Jeff is known to login as an alias and write nice stuff about himself!

 

[Jeff Kershner]

Joe, you promised me that you were going to keep that little secret between you and I only.

 

[freel]

It doesnt look like anyone has answerd the question about "opened email" tracking... I am not sure all that have this feature and those that do not... but Imagic and DealerSocket do for sure.

 

[JohnScott]

I know Im really late to this conversation, but isnt the easiest way to see if your emails are having an impact is if someone replies to them or mentions it when they come into the showroom?