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I was listening to a few podcasts about Digital Retailing this week and it seemed like the evil roadblock has shifted from DMS systems to OEM programs.We all know how restrictive OEM programs are on dealers' marketing desires, but when you begin to think about margin compression it sounds like a disgusting double punch. Is the OEM fully aware of all the restrictions they put on their retail channels? Do you think they see the bigger picture? Or are dealers missing the bigger picture?Things OEMs do to suffocate dealers (please add more to this list with your comments):Taj Mahal showroomsMaintaining an inventory count that isn't realisticPushing dealers to roach carsKilling the dealer's brand for some bland OEM of City nameCo-op programsApproved vendorsPricing policiesSpecial tools for service to work on specific modelsCan we make a list of positives?
I was listening to a few podcasts about Digital Retailing this week and it seemed like the evil roadblock has shifted from DMS systems to OEM programs.
We all know how restrictive OEM programs are on dealers' marketing desires, but when you begin to think about margin compression it sounds like a disgusting double punch. Is the OEM fully aware of all the restrictions they put on their retail channels? Do you think they see the bigger picture? Or are dealers missing the bigger picture?
Things OEMs do to suffocate dealers (please add more to this list with your comments):
Can we make a list of positives?