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Are OEMs the biggest enemies of dealers?

Discussion in 'I'm Angry and Need to GRIPE!' started by Alex Snyder, Mar 14, 2019.

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  1. Alex Snyder

    Alex Snyder
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    President Skroob

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    I was listening to a few podcasts about Digital Retailing this week and it seemed like the evil roadblock has shifted from DMS systems to OEM programs.

    We all know how restrictive OEM programs are on dealers' marketing desires, but when you begin to think about margin compression it sounds like a disgusting double punch. Is the OEM fully aware of all the restrictions they put on their retail channels? Do you think they see the bigger picture? Or are dealers missing the bigger picture?

    Things OEMs do to suffocate dealers (please add more to this list with your comments):

    1. Taj Mahal showrooms
    2. Maintaining an inventory count that isn't realistic
    3. Pushing dealers to roach cars
    4. Killing the dealer's brand for some bland OEM of City name
    5. Co-op programs
    6. Approved vendors
    7. Pricing policies
    8. Special tools for service to work on specific models

    Can we make a list of positives?
     
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  3. AdamMurray

    AdamMurray
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    We used to get some really nice POP. Oh wait, they charged our parts account about 4x retail for that stuff...
     
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  4. Alexander Lau

    Alexander Lau
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