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Are Stellantis' (RAM, Jeep, Dodge, Chrysler) Dealers Struggling?

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✨ AI Highlights

Stellantis dealers across RAM, Jeep, Dodge, and Chrysler brands are experiencing significant challenges including declining OEM leads, excess inventory of slow-moving vehicles (Challengers, Chargers, and 4XE Wranglers with discounts up to 23%), and poor sales on the company's push product, the Hornet, which many dealers barely stock. Forum participants—including Google Ads specialists and dealership managers—attribute these struggles to misaligned product strategy, poor corporate communication, and a fundamental mismatch between what consumers want and what Stellantis is manufacturing and promoting.

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