Reply to thread

Ed nailed it.  An app is a tool for the customers.  If the app is only focused on inventory and being used only every couple of years, it fails.  It must go a step further to hold value, focused on auto in general - tracking service, storing all vehicle and insurance info, gas price finder, parking attendant and much more.  Can't speak for any other company but we're going to be implementing owners manuals, navigation, dms integration, etc..  Owners manuals are being implemented first.  No intention of being pitchy, just want to show what's happening and defend the industry.

We're in the middle of a couple case studies that we'll be sending out soon, the numbers thus far are interesting and I think will surprise a lot of people.  When customers use the tool, because is has value to them, the mobile marketing part works.  With touchscreens running on the Android OS being launched in cars as early as this year, it takes apps to a whole new level.