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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
The thread explores how dealership websites are missing a key conversion opportunity by neglecting customized 'Thank You' pages after form submissions, and how Google Analytics Multi-Channel Sales Funnels can help track their impact. Contributors debate whether a dedicated thank-you page risks disrupting the shopper's navigation flow versus the opportunity to drive further engagement — such as prompting credit applications, email signups, or showcasing similar vehicles. The core insight is that over 90% of dealer websites fail to re-engage already-converted visitors, leaving a low-cost, high-return marketing opportunity untapped.