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Are you optimizing your content for Voice Search?

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Alexander Lau, Jun 12, 2018.

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  1. DavidRozek

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    It's not expensive to do. Ask for Mike at 855.210.6688 - His office is in Naperville and he is a data scientist that we use for Email retargeting/IP address targeting.
     
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  3. SteveeAnders79

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    Mb in like 3-4 years, it will be necessary. But not now. There is still smth to upgrade for a normal search)
     
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  4. Alexander Lau

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    I'm not so sure about that, it's already here. If a dealer hasn't grasp what you're calling "normal search," they're completely out of the loop or using degenerate agencies or resources.
     
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  5. Mark Daniels

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    Voice search is definitely a topic to watch but it will not apply that easily for some applications in our world. Asking for a phone number is easy but we're not there when it comes to shopping and comparing incentives, specs, etc... I believe.
     
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  6. SteveeAnders79

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    frankly speaking, in our sphere any cent spent on marketing, is good. I can't say that voice search is that bad to invest. It mb like investment for the future. But u can get smth now and here and that is much preferable imho
     
  7. Alexander Lau

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    :bump:
     
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  8. mikesayre

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    From my perspective, the 400 pound gorilla in the room is what should be simple high value / low cost "name based clicks" showing significant cost increases across the board with voice search! Last year it forced a complete re-evaluation of search targeting & strategy necessary from cost increases.

    Examples:
    Ok google whats the phone number for [insert dealer name] service
    Hey siri find sales hours for [insert dealer name] tomorrow
    Alexa where is nearest [insert brand] dealership with lowest payments on [model]

    Check it out for yourself campaigns if you haven't noticed already.. don't freak-out when you see that $10+ click on what should be your name for <$1!

    Voice search & calls have increased significantly, watch your costs there!

    [​IMG]
    I'm blown away how these search & media giants are magnificent geniuses at making money!
     
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  9. DavidRozek

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    Here is a video link to a previous discussion:

     
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  10. Alexander Lau

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    Yeah, pretty much goes alone with what I had been suggesting. I gasp at the number of dealership websites (apps within platforms / plug-ins within themes) that are FAQless. I don't care if it's basics and explains your location, new make and models and even popular used vehicles, along with fixed-ops options.
    https://www.cbtnews.com/voice-search-engine-optimization-automotive-industry/
     
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  11. Alexander Lau

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