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Are you optimizing your content for Voice Search?

Alexander Lau

Sr. Refresher
Feb 11, 2015
2,149
585
113
First Name
Alex
Mb in like 3-4 years, it will be necessary. But not now. There is still smth to upgrade for a normal search)
I'm not so sure about that, it's already here. If a dealer hasn't grasp what you're calling "normal search," they're completely out of the loop or using degenerate agencies or resources.
 

Mark Daniels

Getting Refreshed
Jan 3, 2019
94
47
18
First Name
Marc
Voice search is definitely a topic to watch but it will not apply that easily for some applications in our world. Asking for a phone number is easy but we're not there when it comes to shopping and comparing incentives, specs, etc... I believe.
 
Reactions: Jeff Kershner
Jan 9, 2019
17
6
6
First Name
Steven
I'm not so sure about that, it's already here. If a dealer hasn't grasp what you're calling "normal search," they're completely out of the loop or using degenerate agencies or resources.
frankly speaking, in our sphere any cent spent on marketing, is good. I can't say that voice search is that bad to invest. It mb like investment for the future. But u can get smth now and here and that is much preferable imho
 

mikesayre

Getting Refreshed
Jul 11, 2009
99
85
18
First Name
Mike
From my perspective, the 400 pound gorilla in the room is what should be simple high value / low cost "name based clicks" showing significant cost increases across the board with voice search! Last year it forced a complete re-evaluation of search targeting & strategy necessary from cost increases.

Examples:
Ok google whats the phone number for [insert dealer name] service
Hey siri find sales hours for [insert dealer name] tomorrow
Alexa where is nearest [insert brand] dealership with lowest payments on [model]

Check it out for yourself campaigns if you haven't noticed already.. don't freak-out when you see that $10+ click on what should be your name for <$1!

Voice search & calls have increased significantly, watch your costs there!


I'm blown away how these search & media giants are magnificent geniuses at making money!
 
Reactions: Alexander Lau

Alexander Lau

Sr. Refresher
Feb 11, 2015
2,149
585
113
First Name
Alex
Yeah, pretty much goes alone with what I had been suggesting. I gasp at the number of dealership websites (apps within platforms / plug-ins within themes) that are FAQless. I don't care if it's basics and explains your location, new make and models and even popular used vehicles, along with fixed-ops options.
https://www.cbtnews.com/voice-search-engine-optimization-automotive-industry/