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Automotive professionals debate the validity of a Greystripe study claiming 80% of smartphone users shop for cars, with critics pointing out the tiny sample size (851 users, representing 0.00001% of the smartphone market) and short timeframe (3 months vs. 6-month average sales cycles). Despite acknowledging the study's methodological weaknesses, participants reach consensus that dealerships should still implement mobile websites today, as the broader trend toward mobile shopping is clear and changing rapidly.