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Autobytel Sells AVV, does this mean more money for the infamous MyRide.com?

✨ AI Highlights

The thread focuses on Autobytel's $22.75 million sale of its AVV/WebControl CRM business to Dominion Enterprises, but quickly shifts to a broader critique of MyRide.com, Autobytel's consumer-facing car shopping site. Industry insiders pile on with pointed criticism — a botched summer launch, heavy outsourcing costs, negligible traffic versus Edmunds and KBB, and basic SEO oversights like missing meta description tags. The prevailing takeaway is that MyRide is a well-funded but poorly executed attempt to build a social automotive portal in an already saturated market, and the AVV sale merely buys Autobytel a few more quarters to keep losing money.

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