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Automation in digital marketing? Get with the times!

Absolutely! Automation is such a game-changer in digital marketing. From scheduling posts to setting up email flows, it just makes the whole process smoother and more effective. I used to handle everything manually, and it was exhausting. Once I learned how to use automation tools properly, it honestly changed the way I work.

I came across this resource in Vadodara that really helped me understand how to apply automation in real campaigns: Weltec. It gave me the confidence to start implementing automation without feeling overwhelmed.
 
I’ve seen better engagement since mixing automation with crowd marketing to get more eyes on my campaigns. We started using it to spark real conversations in communities where our target customers already hang out. It’s been way more useful than cold emails or random social posts. The key was being part of the discussion, not hijacking it, which really helped build trust without sounding like a bot.
 
I’ve been working in digital marketing for a while now, and honestly, automation is what keeps campaigns manageable at scale. For me, it started with simple things like automated reporting and rank tracking — saving hours every week that I used to spend pulling data manually.

In SEO, automation has been most helpful with things like technical audits, internal link mapping, and keyword clustering — tasks that used to eat up entire days. But I’ve learned you can’t just take the outputs at face value. Automated tools often surface too many “issues” or keyword groups that don’t make strategic sense, so you still need to filter and prioritize manually.

What’s been most useful lately is lifecycle automation — setting up email and SMS flows based on customer behavior instead of sending blasts on a schedule. It feels more personal to the customer and takes pressure off the team.

I work with the SEO team at Dignitas Digital, and across clients we’ve seen that automation doesn’t replace strategy — it just frees up time to focus on the bigger moves. That’s the part I think a lot of people miss.