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[USER=10828]@erika_simms[/USER] old school DealerRefresher's definitely know who Seth Godin is. We praised his teachings and referenced his books here for several years. I have a signed copy of Purple Cow floating around here somewhere.Enjoyed the article you linked/shared. Had me thinking about a few of the things we do differently here at MBH to try and interrupt our target audience. Most of what we do is post purchase and service that sets us apart of others.
[USER=10828]@erika_simms[/USER] old school DealerRefresher's definitely know who Seth Godin is. We praised his teachings and referenced his books here for several years. I have a signed copy of Purple Cow floating around here somewhere.
Enjoyed the article you linked/shared. Had me thinking about a few of the things we do differently here at MBH to try and interrupt our target audience. Most of what we do is post purchase and service that sets us apart of others.
