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Automotive Photographer Rates 2026?

KadeW

Green Pea
Apr 27, 2025
6
1
Awards
2
First Name
Kade
Hey everyone,

I’m currently doing automotive photography for a large automotive group and uploading through vAuto. I’m being paid $12 per vehicle right now and I photograph 170 vehicles a week on average across all our stores I handle all the new for our automotive group and keep inventory at 90%+ all photographed.. When I was hired the VP was very happy to have an experienced in-house photographer willing to cover all the stores.


I want to ask the average rate people pay or charge per vehicle for standard images 25-30 photos a car. When I asked for $12 per car he said “deal” with no hesitation I did mention I want future raises when I gave him the $12 number.


Trying to get a sense of where the market is at right now. Appreciate any feedback! Thanks.