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Safety ratings matter a lot more than driver assist features to new vehicle intenders in the US, according to a study from Morning Consult, and there’s a lot of work for autonomous vehicle makers to do to convince them that these vehicles are at least as safe as traditional vehicles, per the report.
Among US adults who intend to buy a vehicle within the next 3 years, 60% said that safety ratings are a top priority, and an additional 30% said they are important though not a top priority. This put safety ratings behind only quality, cost, and gas mileage in terms of priorities for these respondents’ next vehicle purchase.
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Among US adults who intend to buy a vehicle within the next 3 years, 60% said that safety ratings are a top priority, and an additional 30% said they are important though not a top priority. This put safety ratings behind only quality, cost, and gas mileage in terms of priorities for these respondents’ next vehicle purchase.
Continue reading..