• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

AutoTrader.com Buys VINSolutions

A year or two ago I would have been very worried about this news. I
hated AutoTrader and they were my least favorite Internet company
for years. They have really changed the last couple of years and I've
grown to understand them and have changed my perception of them. They also have left VAuto alone and that
relationship hasn't changed since they bought it so I am going under the
assumption that they will leave Vin Solutions alone to do what they do
and just support them with $$$ to help them continue to grow! Vin Solutions has been a great addition to our Dealership and I look forward to even more success!
 
A year or two ago I would have been very worried about this news. I
hated AutoTrader and they were my least favorite Internet company
for years. They have really changed the last couple of years and I've
grown to understand them and have changed my perception of them. They also have left VAuto alone and that
relationship hasn't changed since they bought it so I am going under the
assumption that they will leave Vin Solutions alone to do what they do
and just support them with $$$ to help them continue to grow! Vin Solutions has been a great addition to our Dealership and I look forward to even more success!
 
 Only time will tell where the product suite will go but I hope that the value stays the same.  I thinks that this will only enhance VINs backing for growth and will inprove customer service, speed of upgrades and server stability. If they leave the main structure of VIN intact it would be set-up for a "WIN, WIN" situation. Good luck to both sides!
 
Cincidealer-
I spend $395mo w/PrestoReviews. I chose to partner with PR because it's more flexible with gathering reviews and it's platform optimizes better than DealerRater. Mind you I also use DealerRater because of the way it displays on my Places page. PR allows me to optimize better via Geo-Targeting through City-Sites. This will be the difference as customer behavior continues to evolve through keyword searches containing the word review(s). Ex- Longview Chevrolet Reviews, Tyler Chevrolet Reviews. Some consumers may use the keyword dealer in the above examples. Both platforms roll-up into my places page so I get the benefit of the number of reviews displayed. It's an aggregate game. Contact Scott Falcone CEO PrestoReviews for more details 773.491.9555
 
 It makes a good IPO road show story but time will tell if these AT acquired companies will be innovative and customer orientated after the IPO.

That’s a bunch of overlapping solutions with attached big ego personalities for AT to mash into a single soup-to-nuts login solution. Because of the wide overlapping, my guess is one of these acquired companies (like Vauto) will emerge as the “alpha” acquiree and the others (like Vin Solutions) will be slowly sunsetted; that’s how this game usually plays out and when the internal pie throwing begins. As the old saying goes, “the devil is in the details”.
 

✨ AI Highlights

The thread covers AutoTrader.com's acquisition of VINSolutions and quickly branches into discussions about dealer software technology, including HomeNet's anticipated 2.0 update, comment-building tools, and CRM website visitor tracking capabilities. Competitors like DealerPeak and DealerSocket chime in to highlight their own similar or superior visitor-tracking features, revealing how crowded and competitive the dealer software space had become at the time of the deal.

Replies Views 32 56 Started Last Reply