AutoTrader.com Buys VINSolutions

[Joe Pistell]

ahh... IDK maybe because I helped build both?

They're really 2 different systems. But, It's not a fair fight. HN has all the advantages, it's up to the project managers to make it happen.

 

[[email protected]]

Hi Molly, This is Jock from DealerPeak.com The idea seems pretty incredible but it's not all that difficult from a technical standpoint.  We have the same capability on our CRM/Website platform.  You see the servers have awareness of where a site visitor comes from, the referring URL.  Based on that you can view from within the CRM where those users are coming from.  We take it a step further by matching up the site visitor with the information we have on that visitor in the CRM.  So you can actually see that "Joe Smith" is now on your website in real-time and you can also see how many times he's visited, how many cars he's bought from you, if he has any active leads with you etc. etc.  It's very cool technology and opens up huge sales opportunities if someone is watching it. To my knowledge VINSolutions and DealerPeak are the only one's who have it. We call ours CyberSonar.  Hope this answers your question.

 

[Hunter Swift]

DealerSocket
also does this. We however take it even a step farther.

We can
track people's activity for prospects who have never been into your store or who
have never been entered into our CRM.

Meaning if
someone visits your website directly or from a referring source (google,
cars.com, etc), clicks rates and web activity is tracked and matched up with
phone ups and floor traffic.

 

We are the
only vendor that I know of that is able to track prospect activity and
regardless of what website provider you use.

 

It is part
of our Call Management piece called Market Analyzer.

 

Hunter
Swift
DealerSocket