LOL - I miss that guy. I wonder where he pops up this next year...
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AutoTrader.com finally gets into the dealer reviews arena
- Thread starter Jeff Kershner
- Start date
LOL - I miss that guy. I wonder where he pops up this next year...
Being in and out of dealerships on a daily basis if I hear one consistent between the two big third party sites its that Cars.com has reviews. Differences and market share aside, that's the one thing. ATC and Cox stepped up and I think DealerRater is a perfect fit.
Jared Rowe discusses AutoTrader.com’s partnership with DealerRater - http://cbtnews.com/jared-rowe-discusses-autotrader-coms-partnership-with-dealerrater/
(why doesn't everybody use YouTube for video? - life would be so much easier)
(why doesn't everybody use YouTube for video? - life would be so much easier)
✨ AI Highlights
AutoTrader partnered with DealerRater to integrate 1.8 million dealership reviews directly into AutoTrader.com, a strategic move that positions the platform competitively against Cars.com while eliminating the need for dealers to manage reviews across multiple sites. Most participants view this as a smart consolidation that reduces redundancy in the industry and enhances consumer trust through reviews on a high-traffic purchase platform, though some speculate it could be a precursor to AutoTrader acquiring DealerRater outright. The key insight is that review aggregation on major automotive listing sites has become essential for both competitive positioning and dealer value.
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