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Davis,Sorry for not replying sooner, I didn't see your post.I didn't know that ATC couldn't reply to the forums, but I guess that says something about the company (my comment not to reflect on the individuals that care fr the company).As I expressed to Joe I didn't intend to take a shot at ATC, I was trying to take a shot at how the market has changed and the dealer's perceptions. It is none of my biz what ATC charges or what dealers would pay, but I look at trends and I believe that dealers are willing to pay less for 3rd party sites in 2012 than they did in 2010-2011.ATC works in many markets but just because the newspaper costed $20K a page doesn't mean digital needs to cost $20K, in my humble opinion. We need to stop comparing digital to other media.
Davis,
Sorry for not replying sooner, I didn't see your post.
I didn't know that ATC couldn't reply to the forums, but I guess that says something about the company (my comment not to reflect on the individuals that care fr the company).
As I expressed to Joe I didn't intend to take a shot at ATC, I was trying to take a shot at how the market has changed and the dealer's perceptions. It is none of my biz what ATC charges or what dealers would pay, but I look at trends and I believe that dealers are willing to pay less for 3rd party sites in 2012 than they did in 2010-2011.
ATC works in many markets but just because the newspaper costed $20K a page doesn't mean digital needs to cost $20K, in my humble opinion. We need to stop comparing digital to other media.
