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Money.

They sell every image, advertising slot, placeholder text and square inch of white space for the almighty dollar.

If they can charge you and the OEM, they're going to do it.


DealerRater had a similar model as well - if you didn't pay for premium DealerRater, they would advertise your competitor on the top, side and bottom of your dealership listing page.


It's dirty, but at least they offered an out.