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Yeah it's crazy to me that dealers are saying "who cares about this because nobody clicks on banner ads anyways".BUT I bet if I look at their digital marketing budget there's $1,000+ /mo dedicated to display ads.So clearly they must see value in banner ads, they would just rather bury their head in the sand regarding this issue because it's the easiest thing to do.AND that is precisely why Autotrader is able to get away with it.It will take educated and principled digital marketing savvy dealerships like us to force them to make a change.
Yeah it's crazy to me that dealers are saying "who cares about this because nobody clicks on banner ads anyways".
BUT I bet if I look at their digital marketing budget there's $1,000+ /mo dedicated to display ads.
So clearly they must see value in banner ads, they would just rather bury their head in the sand regarding this issue because it's the easiest thing to do.
AND that is precisely why Autotrader is able to get away with it.
It will take educated and principled digital marketing savvy dealerships like us to force them to make a change.
