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We are now using the tool 100%, every customer hitting the door and on our website. So far I like the tool but customers don't . The trade in numbers have been really low. We have just been playing it off as:"This is the guaranteed minimum value for your trade, but we really want your car so we are willing to give you this..."Its been working so far but I'm still worried about the customers who are filling out the form at home. They get Autotrader's low number and then won't pick up our calls or answer emails. We got one guy on the phone who told us he crossed our dealership off his list after receiving "our trade number."
We are now using the tool 100%, every customer hitting the door and on our website. So far I like the tool but customers don't . The trade in numbers have been really low. We have just been playing it off as:
"This is the guaranteed minimum value for your trade, but we really want your car so we are willing to give you this..."
Its been working so far but I'm still worried about the customers who are filling out the form at home. They get Autotrader's low number and then won't pick up our calls or answer emails. We got one guy on the phone who told us he crossed our dealership off his list after receiving "our trade number."
