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*UPDATE*

We get about 6-7k unique visitors a mo...in 30 days got about 90 leads...Close rate is pretty low but we did manage to trade for 3 units and make 2 deals.  I would say about 15-20% of the trade values are real.  I do wish that they values would be more realistic but it is bringing in leads so...I just think we as a dealer need some time to come up with a process that will generate the best closing rate.  One thing we are doing is that form the first email we let the customers know that we might be able to give them more than what Autotrader's offer.

We are going to keep monitoring it over the next couple months and will keep testing to see if we can achieve some better results.  I still think it can be a great product and from talking to Autotrader they will be having some changes in the product soon.  Maybe some of these issues will be addressed.

As an added note: We have placement of the TIM product everywhere on our web presence.