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Jason, my Nissan dealer is having about the same performance. A modest conversion but nothing extraordinary. We too have it all over the site, from homepage real-estate to the VDP to even a specific landing page with a custom video explaining the service. We've sold a few opportunities from it - but as a lead capturing / conversion piece, it's not performing any better than a lesser priced trade tool I was using on the site prior.

The other side of this tool - the side I was hoping would make it a real value, relies on the sales managers. This is where we could be doing better, go figure. So as it stands, using it as merely a lead driving piece on the website is not resulting in anything special and I could save a few $'s a month using a different service. IF I could get the dealer to be more consistent in using it one the floor with each and every customer - a different message - I think it could still perform well.

We have a few more months on it, I'll be sure to keep all updated.